New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 2

Blue Ocean Strategy

June 3rd, 2016 · Add Comment

Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a “blue ocean” , i.e. uncontested market space. Read more:

Tags: New Marketing Trends

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment