New Business Trends

Where is the Puck Going?

Where is the Puck Going? header image 3

About Ivan

Ivan Surjanovic, Ph.D.

Marketing Faculty at Capilano University, Vancouver ; CEO of iPower Lab – management training firm.

Taking inspiration from one of the greatest sportsmen of all times, Wayne Gretzky, Ivan Surjanovic doesn’t want you to go where the “puck” is; instead he suggests you to run where the puck (= opportunity) is going to be. Staying ahead of the marketing curve, Ivan is passionate about discovering new business and marketing trends, creating the “WOW” factor to achieve exponential marketing success and applying the “Golden Rule” in business. He recently coined the terms “WOW IQ”, “10-300 rule”, “4-64 principle”, “3De Business” and “Management by the Golden Rule” to describe his marketing and management ideas.

Ivan is marketing / online marketing specialist and consultant to businesses in Canada and internationally; author of “101 Internet Marketing Tips” and “Viral Marketing – Creating Your Own Marketing Campaign”.

Ivan has been speaking and training business audiences since 1994. His current topics include:

1. Creating WOW! Through Inspiration (as presented on TEDx 2011 in Vancouver; creating WOW! in corporate culture, sales, customer service.

2. “Where is the Puck Going?”: New business and technology trends and how they may affect your company
3. e-Marketing: Grow Your Business Online

Ivan has also been co-authoring a business technology column in Business in Vancouver since 2012.