Where is the Puck?

Ivan Surjanovic, M.A.

Marketing Faculty at Capilano University, Vancouver ; CEO of iPower Lab - management training firm.

Taking inspiration from one of the greatest sportsmen of all times, Wayne Gretzky, Ivan Surjanovic doesn’t want you to go where the “puck” is; instead he suggests you to run where the puck (= opportunity) is going to be. Staying ahead of the marketing curve, Ivan is passionate about discovering new business and marketing trends, creating the “WOW” factor to achieve exponential marketing success and applying the “Golden Rule” in business. He recently coined the terms “KNOW-WOW”, “3De Business” and “Management by the Golden Rule” to describe his marketing and management ideas.

Ivan is online marketing specialist and consultant to businesses in Canada and internationally; author of “101 Internet Marketing Tips” and “Viral Marketing – Creating Your Own Marketing Campaign”.

Ivan has been speaking before business audiences since 1994. His current topics include:

1. “Where is the Puck?”: New business and technology trends and how they may affect your company
2. “These Internet tools can improve your productivity”: Introducing 20+ online tools that can improve your everyday productivity
3. “Know-Wow“: “Your Future Depends on Your Ability To Delight”: A management system designed to help businesses go the extra mile and WOW their customers.
4. “3De Business”: A new management system designed to help you delight in all three key business dimensions
5. “Eeny, Meeny, Miny, Moe”: Taking the guesswork out of your business strategy. Learning how to use the latest trend tracking and trend discovery tools to obtain vital information for your business strategy
6. Management by the Golden Rule: “Do to others what you would have them do to you”. Lessons from world’s socially most responsible companies. How can the golden rule, as known in almost all most popular world’s religions, be successfully applied in business?