Where is the Puck?

“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the [...]

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A book by Lisa Gansky – The Mesh: Why the Future of Business Is Sharing. According to Lisa, thanks to Web 2.0 consumers today have more choices, more tools, more information, and more peer-to-peer power. She calls this trend MESH and claims that it will dominate the future of business. Examples of companies that embraced [...]

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One of the most influential marketing thinkers on the planet, Philip Kotler recently wrote a book on Marketing 3.0: From Products to Customers to the Human Spirit Here is the description of Marketing 3.0 in Kotler’s own words: “My colleagues and I believe that Mktg 1.0 represented an effort to establish the superior performance of [...]

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Great book from Malcolm Gladwell (mentioned elsewhere on this blog) about “how little things can make a big difference…. The tipping point is that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like a wildfire”

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