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Entries Tagged as '“Know-Wow”'

Creating WOW! Through Inspiration on TEDx

August 13th, 2013 · 1 Comment

Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula! Tweet

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Tags: "Know-Wow" · New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing

The Fun Theory

March 31st, 2012 · Add Comment

We often talk on this blog about the power of “wow” factor and viral marketing. Is “fun” part of going viral? Acccording to the Fun Theory, an initiative of Volkswagen, something as simple as FUN can change our behavior for for the better. Can we get more people to take the stairs over the escalator […]

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Tags: "Know-Wow" · New Marketing Trends · Viral Marketing

Word of Mouth: The Future of Marketing (3)

March 2nd, 2011 · 1 Comment

“Over the course of a typical week, the average American consumer participates in 121 Word-of-Mouth conversations, in which specific brand names are mentioned 92 times… WORD-OF-MOUTH CONVERSATION is retaking the throne in the social order… The evidence is becoming abundantly clear: word of mouth (WOM) has now become the most important and effective communications channel.” […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Viral Marketing

Word of Mouth: The Future of Marketing (2)

February 28th, 2011 · 1 Comment

In my previous post I wrote about Word-of-Mouth being the future of marketing. WOW factor and WOM not only brings you customers for “free”, but those referred customers are even more profitable! Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte published the article “Referral Programs and Customer Value” in Journal of Marketing earlier this […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Viral Marketing

Word of Mouth: The Future of Marketing?

February 26th, 2011 · Add Comment

“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the […]

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Tags: "Know-Wow" · Books on trends · New Business Trends · New Marketing Trends · Quotes on Trends · Viral Marketing

The Age of WOW! (3): More Facts about WOW! Factor

February 22nd, 2011 · Add Comment

Still not sold on the importance of WOW factor and positive word of mouth? Here are more research findings demonstrating that positive word of mouth (i.e. WOW factor) is more common / has higher impact than negative word of mouth: – “In 15 studies, positive word of mouth (PWOM) is more common than negative word […]

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Tags: "Know-Wow" · New Business Trends · Viral Marketing

The Paradox of “Unreasonable”

November 16th, 2010 · Add Comment

Earlier in this blog I wrote about how nowadays one needs to go extra mile, to excel customers “normal expectations” and delight in three dimensions in order to be successful. In his today’s post, Seth Godin goes even further and states that “All that succeeds is the UNREASONABLE”: “You can get my attention if your […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends

Word of Mouth: Why Ideas Spread

October 27th, 2010 · Add Comment

Twenty reasons why people are willing to spread word about your idea according to Seth Godin Tweet

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Tags: "Know-Wow" · Viral Marketing

One Number to Know: What Your Customers Tell Their Friends About You

May 19th, 2010 · Add Comment

According to Frederick F. Reichheld (article in Harvard Business Review) “if growth is what you are after, you won’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you….”. Reichheld conducted a survey with more than 20 questions in order to determine […]

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Tags: "Know-Wow" · Viral Marketing

Ivan’s Law (2): Facts About the Importance of WOW! Factor

March 3rd, 2009 · Add Comment

Still not sure about “Ivan’s Law” and 10-300 rule? Consider these numbers below, then brainstorm with your team how to create Wow! factor in your business. It pays to wow your customers! – COMPLETELY satisfied customers are six times more likely to repurchase products than merely satisfied customers (Jones and Sasser, Why Satisfied Customers Defect, […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Viral Marketing