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Entries Tagged as '“Know-Wow”'

Ivan’s Law: 10-300

February 13th, 2009 · Add Comment

Small things make a huge difference. Go the extra mile. Wow your customers. Wow your employees. Exceed their expectations… Do 10% more or better than your competition, and you will TRIPLE your chance to win the next customer… Call it 10%-300% rule if you wish. Remember, your future depends on your ability to delight! Tweet

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The Age of “Word of Mouse”

April 8th, 2008 · Add Comment

According to Malcolm Gladwell “we are about to enter the age of  WORD OF MOUTH, and … paradoxically all of the sophistication and wizardry and limitless access to information of the New Economy is going to lead us to rely more and more on very primitive kinds of social contacts.” How interesting and true! The […]

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Tags: "Know-Wow" · New Business Trends · New Marketing Trends · Quotes on Trends

Apple’s KNOW-WOW!

April 1st, 2008 · Add Comment

Apple is a great company. According to Fortune they are America’s and world’s most admired company in 2008! Ever wondered what made Apple such a great company? What makes them so admired both by customers but also by their investors (with total annual return to investors of 94% over the past five years)? It is […]

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4Ps of Marketing No Longer Enough!

November 8th, 2007 · Add Comment

I went to the Ikea store the other day. Time and again I am amazed with the way they do their business. No wonder they are one of the world’s most successful companies. No wonder their owner, Mr. Ingvar Kamprad, is ranked #4 on Forbes 400 list of billioners. IKEA taught me something: Marketing is […]

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Know-Wow! (6): DeQ (Delight Quotient) in Three Dimensions!

March 27th, 2007 · Add Comment

Part 6 on KNOW-WOW!: the art of delighting to achieve success in business. DeQ is a three dimensional representation of your success in delighting. Its result is not a single number, but rather a matrix consisting of three numbers from 0-9. The ideal score would be: 9, 9, 9. Your DeQ can be determined by […]

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Know-Wow! (5): What Is Your Delight Quotient (DeQ)?

March 25th, 2007 · Add Comment

Part 5 on KNOW-WOW!: the art of delighting to achieve success in business. Are you perceived as a giving company? Are you delighting your customers? Are you admired in your community or among your employees? The good news is: There is a way to measure your success in delighting There is a way to improve […]

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Know-Wow! (4): The Low of Wow (or the “10-300 Principle”)

February 28th, 2007 · Add Comment

Part 4 on KNOW-WOW!: the art of delighting to achieve success in business. You all know of Pareto’s 20-80 principle. It says that 20% of your input (products, markets, customers) will bring you 80% of your overall output. Well, the input-output imbalance holds true here as well. Actually, this imbalance proves to be even more […]

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Know-Wow! (3): Delighting = Giving

February 23rd, 2007 · Add Comment

Part 3 on KNOW-WOW!: the art of delighting to achieve success in business. The best way to delight is to GIVE: give more than your customers would normally expect. This is actually the tough part. We have been taught that business success is all about receiving or TAKING. Right? Think again. Those who have learned […]

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Know-Wow! (2): Delighting is the Three Dimensional “Game” Based on THE GOLDEN RULE

November 11th, 2006 · Add Comment

…Part two of the story of KNOW-WOW, delighting and business success To really delight, you need to constantly have in mind and apply the golden rule: Treat others as you would like to be treated! Customers Do unto your customers as you would have them do unto you! Remember: always try to be nice to […]

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Know-Wow! (1): Your Future Depends on Your Ability to Delight!

October 30th, 2006 · 1 Comment

  KNOW-WOW: Part 1 In the extremely competitive business environment today meeting your customers’ expectations and needs is required; however it is no longer enough. In order to survive and win you have to go the EXTRA MILE. You have to go beyond people’s expectations: you have to be loved! You have to WOW them! […]

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Tags: "Know-Wow" · Viral Marketing