Where is the Puck?

According to IMF chief economist Simon Johnson and “World Economic Outlook” report released yesterday the following economic trends are expected in the coming years:
-    The US will suffer a “mild” recession in 2008, and it won’t fare much better next year. United States is expected to slow to a crawl of just 0.5 percent this […]

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According to Malcolm Gladwell “we are about to enter the age of  WORD OF MOUTH, and … paradoxically all of the sophistication and wizardry and limitless access to information of the New Economy is going to lead us to rely more and more on very primitive kinds of social contacts.”
How interesting and true! The more […]

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As we do more and more things online, we leave more digital real-time data trails. Especially when we actively participate in generating content on various websites (writing blogs, participating on social networking sites, using online chat or VOIP, using GPS, scheduling meetings online), but also if we just passively post our personal profile […]

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Here is the outlook for 2008 according to Glen Hiemstra (video “Outlooks 2008” as posted on Futurist.com) – partial list of trends and events:
- Turmoil in financial markets in US
- Continued growth in China
- Nanotechnology: more breakthroughs
- Home management trend: competition for […]

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Yes, it is true that we can learn a lot about today’s and tomorrow’s life and business by reading “old” books… As promised before, here is my comment of Davis’ and Davidson’s book “2020 Vision” published in 1991; the following thoughts particularly caught my attention:
• The emergence of bio-chip and bio-economy…
• The emergence of […]

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I went to the Ikea store the other day. Time and again I am amazed with the way they do their business. No wonder they are one of the world’s most successful companies. No wonder their owner, Mr. Ingvar Kamprad, is ranked #4 on Forbes 400 list of billioners.
IKEA taught me something: Marketing […]

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Nestle has recently launched marketing campaign to design new box of SMARTIES! Kids would play on smarties.ca website, add colours , design their own box and hopefully win great awards. Smart, indeed! Intelligent way to involve your target audience, to INTERACT with them and get their interest and loyalty. More and more companies will […]

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Great article on Ad Age by Mark Simon about ten online marketing trends to IGNORE. Check them out here. Yes, I agree that we need to ignore some new “trends”. They are just fads and won’t prove the test of time. However, I would disagree with Mark regarding marketing potential of virtual […]

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According to Martha Barletta we tend to slice the market into various niches, but we foolishly ignore distinction between male and female cultures. Instead, we need to start marketing to women, we need to appreciate women’s approach to thinking, feeling, buying and shopping. Here are a number of key strategies how to market to […]

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We live in a DISRUPTIVE age - age of dramatic changes in a way businesses will operate. Here are some of the most important trends of this age according to Tom Peters and Martha Barletta as presented in their book “Essentials – Trends”:
1) RE-IMAGINE our enterprises and institutions! The fundamental nature of the change […]

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