Where is the Puck?

My students in Business Strategy at the Capilano University were asked to discover and research trends that will shape our future in the next five years or so. Here are their findings/topics: M-Commerce Social Shopping Mutant ads (consumer generated ads) Online learning Eco Retail Retail Renaissance Customer Centricity Conscious Capitalism QR Codes Twitter Marketing Crowdsourcing [...]

[Read more →]

Amazing presentation about leadership and business strategy by Simon Senek. “People buy WHY you do it, they don’t buy what you do”.

[Read more →]

One of the most respected marketing experts of our times, summarizes his approach to marketing in 17 minutes only. This is becoming a marketing classic! Enjoy. Click here to view Seth Godin’s speech on TED

[Read more →]

Independently organized TED event in Vancouver at Capilano University: presenting shifts in digital technology, demographic expectations and cultural diversity… Learn more

[Read more →]

Seth Godin argues that after the industrial revolution, we are going to have the revolution of connection: “when everyone has a laptop and connection to the world, then everyone owns a factory… We have the ability to come together virtually…The future feels a lot more like marketing–it’s impromptu, it’s based on innovation and inspiration, and [...]

[Read more →]

These are the trends that are going to play important role in the future business as selected by students in Ivan’s Business Strategy class at Capilano University: – M2M (Machine to Machine Communication) – Gamification (= the integration of game mechanics in non-game environments to increase audience engagement, loyalty, and fun. ) – Consumer bartering [...]

[Read more →]

Hybrid world: where the real world and virtual world merge. Check out this real concert of a completely virtual character, Hatsune Miku! (Submitted by Kai Fang)

[Read more →]

It looks like the growth in the number of browser based searches has slowed. David Szetela, one of the leading search / Internet marketing experts argues that “search” as we now know it may morph into “search in small spaces” – searching within an application or search performed on other devices instead of PC. Read [...]

[Read more →]

Check out Cyri and Ivan’s new marketing column “BizPharmacy”, as published in “Business in Vancouver“: Technology Prescriptions to Stay on Top of Your Competition

[Read more →]

According to TrendWatching.com, “random acts of kindness” (R.A.K.) is going to represent one of the major consumer trends in the coming months. According to one of the world’s leading consumer trends firm “kind and human brands will thrive in a networked economy”. Here is how the site describes random acts of kindness in a business [...]

[Read more →]