New Business Trends

Where is the Puck Going?

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Entries Tagged as 'New Business Trends'

Online advertising will overtake TV in 2017

May 2nd, 2017 · Add Comment

According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends: – Total global ad spend: $543 billion – 34% of total ad spending spent online – 20% of total global ad spending spent on two companies: Google and Facebook – Mobile advertising will overtake […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

The Age of Word of Mouth

May 2nd, 2017 · Add Comment

We live in the age of word of mouth, or word of mouse if you will… With the growth of the Internet and social media, word of mouth is going to play an even more important role in the future given that today’s consumers need only one mouse click and just a few seconds to […]

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Tags: New Business Trends · New Internet Marketing Trends

Mobile Internet Advertising to Overtake Desktop Advertising in 2017

May 2nd, 2017 · Add Comment

Mobile will overtake desktop to become the primary internet advertising medium in 2017… according to Zenith Media: https://www.zenithmedia.com/mobile-internet-advertising/Tweet

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Tags: New Business Trends · New Internet Marketing Trends

Can You Say What Your Strategy Is?

February 18th, 2016 · Add Comment

Can you summarize your company’s strategy in 35 words or less? In this amazing HBR article Collis and Rukstad stress the importance of putting together a simple strategy statement as “a guiding light for making difficult choices”. Here is an example of a strategy statement provided in their article: Edward Jones aims to “grow to […]

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Tags: New Business Trends

What is Strategy?

February 6th, 2016 · Add Comment

Here is an amazing article by Michael Porter published in Harvard Business Review that helps one better understand what strategy really is. Let me try to paraphrase Michael Porter’s definitions of strategy here: – Strategy is the creation of a unique and valuable position involving a different set of activities. – Competitive strategy is about […]

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Contagious!

October 13th, 2015 · Add Comment

Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign: – Social currency: give people some “currency” that will make them look good before others (e.g. interesting information, new facts and stats) – Trigger: use triggers in the […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

Ten Things About Telling Stories I learned from Seth Godin

September 24th, 2014 · Add Comment

We live in the age of word of mouth and viral marketing. Word of mouth is the most powerful instrument of marketing according to Seth Godin. In his books “All Marketers are Liars” and “Ideavirus”, Seth Godin outlines the principles of successful word of mouth marketing and story telling. I have tried to recap those […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

From 4Ps to 4Es of Marketing!

June 14th, 2014 · Add Comment

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es: Product – > Experience Price -> Exchange Promotion – > Evangelism Place – > Everywhere Read more here… Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

e-Learning Boom!

March 26th, 2014 · Add Comment

According to BBC’s World Business Report, the global education market is going to grow to $6.3 trillion by 2017 from $5 trillion today. Meanwhile, e-learning, with 23% annual growth, is education’s fastest-growing segment. e-learning currently constitutes only 2% of the overall education market. That leaves the door open to kick-start the real online learning revolution. […]

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Tags: New Business Trends · New Internet Marketing Trends · Trend Stats

The Seven Habits of Successful Online Marketers

March 18th, 2014 · Add Comment

(Excerpts from the original article published in Business in Vancouver) There are many different proven business models and e-marketing strategies on the Internet. In spite of these differences, we will now explore what most Internet entrepreneurs have in common. Inspired by Stephen Covey’s famous book The Seven Habits of Highly Successful People, here is how […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends