Where is the Puck?

Seth Godin said that “There is no secret to marketing: word of mouth is all that matters“. Well, it looks like the word of mouth marketing became now even more important than ever because of the Internet: whatever we say to our online friends about a company or a brand not only now spreads much [...]

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“Business in Vancouver” has just redesigned its online version of the magazine. Check out Cyri and Ivan’s business and technology column here: http://www.biv.com/columnists/Jones-Surjanovic

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Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula!

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The value of the web economy in G20 countries will nearly double by 2016, according to study done by Boston Consulting Group. UK is the ‘most internet-based major economy’! The web economy in the UK is predicted to grow at a faster rate than in the US and China. The internet contributes to 8.3% of [...]

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How much of your marketing budget is spent online? According to research done by BIA/Kelsey, “by 2016, digital media is expected to account for 25.5% of total ad budgets, up from an estimated 16.0% in 2011″. Read more on marketingprofs.com

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“10 BizTech Trends for 2012″, or how to treat “Neo-phobia”, as published in BizPharmacy column in”Business in Vancouver”. Written by Cyri Jones and Ivan Surjanovic.

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Learn about new leading trends such as Instant Entrepreneurship, Social Fitness, Digi-tail, Social Business , Invisible Design, Unlabeling, Digital Graffiti… and… STRATEGIC VIRAL!

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My students in Business Strategy at the Capilano University were asked to discover and research trends that will shape our future in the next five years or so. Here are their findings/topics: M-Commerce Social Shopping Mutant ads (consumer generated ads) Online learning Eco Retail Retail Renaissance Customer Centricity Conscious Capitalism QR Codes Twitter Marketing Crowdsourcing [...]

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Amazing presentation about leadership and business strategy by Simon Senek. “People buy WHY you do it, they don’t buy what you do”.

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One of the most respected marketing experts of our times, summarizes his approach to marketing in 17 minutes only. This is becoming a marketing classic! Enjoy. Click here to view Seth Godin’s speech on TED

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