New Business Trends

Where is the Puck Going?

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Entries Tagged as 'New Business Trends'

Can You Say What Your Strategy Is?

February 18th, 2016 · Add Comment

Can you summarize your company’s strategy in 35 words or less? In this amazing HBR article Collis and Rukstad stress the importance of putting together a simple strategy statement as “a guiding light for making difficult choices”. Here is an example of a strategy statement provided in their article: Edward Jones aims to “grow to […]

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Tags: New Business Trends

What is Strategy?

February 6th, 2016 · Add Comment

Here is an amazing article by Michael Porter published in Harvard Business Review that helps one better understand what strategy really is. Let me try to paraphrase Michael Porter’s definitions of strategy here: – Strategy is the creation of a unique and valuable position involving a different set of activities. – Competitive strategy is about […]

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Tags: New Business Trends

Contagious!

October 13th, 2015 · Add Comment

Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign: – Social currency: give people some “currency” that will make them look good before others (e.g. interesting information, new facts and stats) – Trigger: use triggers in the […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

Ten Things About Telling Stories I learned from Seth Godin

September 24th, 2014 · Add Comment

We live in the age of word of mouth and viral marketing. Word of mouth is the most powerful instrument of marketing according to Seth Godin. In his books “All Marketers are Liars” and “Ideavirus”, Seth Godin outlines the principles of successful word of mouth marketing and story telling. I have tried to recap those […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

From 4Ps to 4Es of Marketing!

June 14th, 2014 · Add Comment

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es: Product – > Experience Price -> Exchange Promotion – > Evangelism Place – > Everywhere Read more here… Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

e-Learning Boom!

March 26th, 2014 · Add Comment

According to BBC’s World Business Report, the global education market is going to grow to $6.3 trillion by 2017 from $5 trillion today. Meanwhile, e-learning, with 23% annual growth, is education’s fastest-growing segment. e-learning currently constitutes only 2% of the overall education market. That leaves the door open to kick-start the real online learning revolution. […]

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Tags: New Business Trends · New Internet Marketing Trends · Trend Stats

The Seven Habits of Successful Online Marketers

March 18th, 2014 · Add Comment

(Excerpts from the original article published in Business in Vancouver) There are many different proven business models and e-marketing strategies on the Internet. In spite of these differences, we will now explore what most Internet entrepreneurs have in common. Inspired by Stephen Covey’s famous book The Seven Habits of Highly Successful People, here is how […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Five Tips for Creating Effective Google Ads

March 15th, 2014 · Add Comment

Have you ever wondered what makes powerful pay-per-click ads? Remember, you have quite limited space to make AIDA impact (Attention-Interest-Desire-Action). Here are five easy to follow rules: – Be targeted – Stress the key benefit – Provide call to action – Put the keywords in the display URL – Take visitors to landing page Watch […]

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Tags: New Business Trends · New Internet Marketing Trends

Top tech tips for launching a successful crowdfunding campaign!

March 4th, 2014 · Add Comment

As published in Business in Vancouver, by Cyri Jones and Ivan Surjanovic Tweet

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Tags: New Business Trends · New Internet Marketing Trends

BizTech Q&A: Free e-book

December 23rd, 2013 · Add Comment

BizTech Q&A is our answer to the most common technology questions related to your business, as published in Business in Vancouver in 2013. We are presenting useful tools and tips that will help you stay on top of the newest business and technology trends. Check out our columns on: – “The Three biggest Internet marketing […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Technology Innovations · Uncategorized · Viral Marketing · Word of Mouth