New Business Trends

Where is the Puck Going?

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Entries Tagged as 'New Business Trends'

The biggest e-commerce spending day in history

December 4th, 2013 · Add Comment

According to many researchers, the Cyber Monday (December 2nd) was the biggest e-commerce spending day in US history. Adobe reports that total online sales grew 16% to hit a new high of $2.29 billion in one single day. According to Adobe, mobile commerce accounted for 18.3% share of total e-commerce sales on Cyber Monday and […]

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Tags: Economic Trends · New Business Trends · New Internet Marketing Trends · New Marketing Trends

Creating WOW! Through Inspiration on TEDx

August 13th, 2013 · 1 Comment

Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula! Tweet

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Tags: "Know-Wow" · New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing

Best ways for business to harness the accelerated word-of-mouth momentum of viral marketing

May 8th, 2013 · Add Comment

What exactly is viral marketing? Does it happen online of offline? What are the best examples of viral marketing? How reliable is viral marketing? What is the key to viral marketing success? Find answers to these and more questions in Cyri and Ivan’s column published in “Business in Vancouver”. Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

The Thank You Economy!

October 15th, 2012 · Add Comment

Gary Vaynerchuk on the “Thank You Economy”, on the importance of building relationships with customers through social media… It is not about numbers of followers or likes, it is about the ENGAGEMENT with your potential customers. Very insightful! Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Random Acts of Kindness (TED Video)

October 12th, 2012 · Add Comment

Earlier on this blog I have posted about “Random Acts of Kindness” as a new trend and sound marketing strategy to create “WOW!”. Here are two recent examples: Danish chocolate company Anthon Berg opened so-called “The Generous Store” by inviting the customers to purchase by promising to do a good deed for someone they love! […]

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Tags: New Business Trends · Viral Marketing · Word of Mouth

Six Mobile Marketing Innovations

October 4th, 2012 · Add Comment

According to Forbes, the “political campaigns are to marketing innovation what big defense budgets are to technology innovation”. Here are the six mobile marketing innovations applied in US presidential elections: 1) Hyperlocal targeting 2) Micro geotargeting 3) Mobile payments 4) Social sharing 5) Real-time data 6) Engagement Read more here… Tweet

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Tags: New Business Trends · New Internet Marketing Trends

Growth of Online Display (Branding) Advertising

June 19th, 2012 · Add Comment

According to a June 2012 forecast from ZenithOptimedia online advertising is expected to grow on average by 16% a year between 2011 and 2014. Where is the online advertising dollar going to be spent? Paid search (= pay per click on Google or Yahoo/Bing) will still account for the largest proportion of online ad spending […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Shift Toward Digital Media (Part Two)

June 14th, 2012 · Add Comment

Earlier on this blog I quoted research done by BIA/Kelsey suggesting a shift toward digital media. The research reported that “by 2016, digital media is expected to account for 25.5% of total ad budgets, up from an estimated 16.0% in 2011″ . According to June 2012 survey results from RSW/US this shift looks even more […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Tracking Brand Mentions Online

June 8th, 2012 · Add Comment

More than half of B2C companies (53%) both tracked online brand mentions and followed up on them according to the survey conducted by Satmetrix. Read more via eMarketer hereTweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Trend Tools

Network Marketing!

May 16th, 2012 · Add Comment

Seth Godin said that “There is no secret to marketing: word of mouth is all that matters“. Well, it looks like the word of mouth marketing became now even more important than ever because of the Internet: whatever we say to our online friends about a company or a brand not only now spreads much […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends