Where is the Puck?

We just got used to Facebook ads, but now also Twitter is introducing its own beta advertising program. You can now promote trends, accounts and tweets, get more followers, etc. Interestingly, Twitter introduces new ways to charge advertisers, such as cost per follower (CPF), or cost per engagement (CPE), instead of cost per click (CPC). [...]

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Ninety-three percent of marketers use various social media to market their businesses, according to a new survey by SocialMedia Examiner. Of all social media, the most popular are: – Facebook (92% businesses use Facebook to market their business), – Twitter (84%) – LinkedIn (71%) – Blogs (68%) – YouTube/other video sites (56%)

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As reported by CNN earlier today, Google is making app that would identify people’s faces. This mobile application would allow users to take pictures of people’s faces in order to access their personal information on various sites, including their name, phone number and e-mail address… We have yet to see how Google will sort out [...]

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The future of laptop computers? Amazing technology, watch this video:

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“Over the course of a typical week, the average American consumer participates in 121 Word-of-Mouth conversations, in which specific brand names are mentioned 92 times… WORD-OF-MOUTH CONVERSATION is retaking the throne in the social order… The evidence is becoming abundantly clear: word of mouth (WOM) has now become the most important and effective communications channel.” [...]

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In my previous post I wrote about Word-of-Mouth being the future of marketing. WOW factor and WOM not only brings you customers for “free”, but those referred customers are even more profitable! Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte published the article “Referral Programs and Customer Value” in Journal of Marketing earlier this [...]

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“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the [...]

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Still not sold on the importance of WOW factor and positive word of mouth? Here are more research findings demonstrating that positive word of mouth (i.e. WOW factor) is more common / has higher impact than negative word of mouth: – “In 15 studies, positive word of mouth (PWOM) is more common than negative word [...]

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A report from eConsultancy showed that 25% of the budget is focused on digital channels. The number is up from only 20% in 2009, and it is likely to be around 30-32% in 2011.

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Source: Marketing Sherpa 2010

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