Where is the Puck?

The future of laptop computers? Amazing technology, watch this video:

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“Over the course of a typical week, the average American consumer participates in 121 Word-of-Mouth conversations, in which specific brand names are mentioned 92 times… WORD-OF-MOUTH CONVERSATION is retaking the throne in the social order… The evidence is becoming abundantly clear: word of mouth (WOM) has now become the most important and effective communications channel.” [...]

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In my previous post I wrote about Word-of-Mouth being the future of marketing. WOW factor and WOM not only brings you customers for “free”, but those referred customers are even more profitable! Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte published the article “Referral Programs and Customer Value” in Journal of Marketing earlier this [...]

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“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the [...]

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Still not sold on the importance of WOW factor and positive word of mouth? Here are more research findings demonstrating that positive word of mouth (i.e. WOW factor) is more common / has higher impact than negative word of mouth: – “In 15 studies, positive word of mouth (PWOM) is more common than negative word [...]

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A report from eConsultancy showed that 25% of the budget is focused on digital channels. The number is up from only 20% in 2009, and it is likely to be around 30-32% in 2011.

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Source: Marketing Sherpa 2010

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Viral Marketing tactics (including Viral Video) is the new marketing trend. Note the big corporate names such as Heineken, Evian, McDonald, T-Mobile… resorting to this new marketing strategy: Top ten viral videos in January 2011 Top 10 Most-shared Online Videos January 2011: 1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, [...]

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Here is one trend that could be added to my top ten e-marketing trends (see my previous post): Augmented Reality. The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010 according to research published on Marketing Charts What is AR? According to Wikipedia, [...]

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Emerging e-Marketing Trends in 2011: 1. Online shopping 2. Social Networking 3. Viral marketing / Word of Mouse 4. Social Shopping 5. Web 3.0 6. M-Commerce 7. The rise of App culture 8. e-Commerce Videos 9. Expansion of virtual goods and currencies 10. Internet and Mobile Advertising

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