Where is the Puck?

The traditonal research suggest that WOM is the primary factor behind 20 to 50 percent of all purchasing decisions. The rise of online communities and communication has dramatically increased the potential of word of mouth (“word of mouse”). As I am doing my reseaerch on Viral Marketing and word of mouth, I have found several [...]

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2011 Consumer Trends Forecast by Trend Hunter: 1. Discrete consumerism (consumers shying away from big brand names) 2. Tweetonomics (more businesses utilizing the power of twitter/social media to steal the customers) 3. Perpetual adaptation (ever-evolving aesthetics without affecting the functionality; consumers in love of change itself) 4. Geriatric Couture (modernizing the grand parents’ fashion style) [...]

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Here is one more example of SCENT MARKETING discussed also earlier in this blog: Ford wants every car it makes to look, feel and even SMELL like a Ford!Their goal is to create a scent that “produces a sense of well-being inside a Ford,” says Derrick Kuzak, group vice president for global product development… Read [...]

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Earlier in this blog I wrote about how nowadays one needs to go extra mile, to excel customers “normal expectations” and delight in three dimensions in order to be successful. In his today’s post, Seth Godin goes even further and states that “All that succeeds is the UNREASONABLE”: “You can get my attention if your [...]

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Google TV’s official site launched: Google TV lets you simultaneously search across every channel, every app, and the entire web. Control the TV with your phone… Take the tour: http://www.google.com/tv/

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It looks like the apps present another big emerging (marketing) trend… “An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. Here are some apps usage facts: – Some 35% of U.S. adults have software applications or [...]

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Forrester surveyed 43,000 consumers in the U.S. and Canada. Result: the technology gap between Generation Y (18 to 30 year olds) and Gen X (31 to 44) is widening compared to baby boomers and seniors. Mobile adoption has soared. Gen Y leading in mobile technology adoption. Read More:

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Continuing my previous article on “The Age of Wow!”, here are recent research facts about the importance of WOW! factor. According to the article in the Journal of Marketing Research (The Impact of Marketing-Induced Versus Word of Mouth Customer Acquisition on Customer Equity Growth, Julian Villanueva, Shijin Yoo, and Dominique M. Hassens, Journal of Marketing [...]

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In the extremely competitive business environment today meeting customers’ expectations is no longer enough. The businesses have to go the extra mile; they need to excel, exceed people’s expectations and delight their customers, employees and community. Let’s have a look at the evolution of business orientation: PRODUCTION ORIENTATION Quite a while ago (at the beginning [...]

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According to Jeremy Cato’s article in Globe and Mail, “…if you want to win in the car business, you need to build cars that not only don’t break, but that also make life easier for owners. Cars that surprise and delight them.” Sounds familiar? Remember Ivan’s Law / 10-300 rule? “Wow your customers by doing [...]

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