Where is the Puck?

As we do more and more things online, we leave more digital real-time data trails. Especially when we actively participate in generating content on various websites (writing blogs, participating on social networking sites, using online chat or VOIP, using GPS, scheduling meetings online), but also if we just passively post our personal profile […]

[Read more →]

Great article on Ad Age by Mark Simon about ten online marketing trends to IGNORE. Check them out here. Yes, I agree that we need to ignore some new “trends”. They are just fads and won’t prove the test of time. However, I would disagree with Mark regarding marketing potential of virtual […]

[Read more →]

Enjoy this 19 min video lecture presented by Josh Spear on Zeitgeist Europe 2007. Here are some of the “digital youth” trends as presented by Josh:
- “Mobile cell as the center of gravity!”
- “Micro blogging”
- “Virtual gifting”
- “Mass Individuality”
- “Dating is gaming”
Wow! Youth is definitely becoming digital!

[Read more →]

According to research done by eMarketer podcasting is trend not exclusively reserved for young people students and alike. Note these facts:
- Most iTunes podcasts (31%) are done by individuals with $100,000+ household income
- Most iTunes podcasts (47%) are done by those with College / graduate degree
- 69% of iTunes podcasts are done by males
To […]

[Read more →]

I wrote about advertainment and Youtube earlier on this blog… Here is similar yet special new form of advertising: ADVERGAMING. Integrating advertising messages in Internet Games. Brands like Skittles, Chips Ahoy, Cheetos, Mountain Dew have already been using this new approach. Many believe this will work out well for two reasons a) high emotional […]

[Read more →]

As we have just figured what is meant by Web 2.0 (user generated content; interaction; putting YOU in charge) there is now talk about Web 3.0! The new web (Semantic web or Web 3.0) will become more intelligent by transforming web pages into web database. Discovery engines (described before on this […]

[Read more →]

If you thought the deal with YouTube (bil $1.6) was HUGE - then think again! Google just acquired Double Click - the leading online marketing agency for bil $ 3.1!
Read more:
http://news.yahoo.com/s/ap/20070413/ap_on_hi_te/google_doubleclick
Apparently Google will now dominate the online marketing world… Even more
interestingly: Google recently launched RADIO ads in conjunction with
adwords!! Yes, you […]

[Read more →]

We are living in exponential times… Here are only some of the amazing stats presented in video “Shift Happens!”:

25% of the population in China with highest IQ is greater than the total population in North America 
The top 10 jobs that will be in demand in 2010 did not exist in 2004 
The
U.S. is   20th in the […]

[Read more →]

Gian Fulgoni, founder and chairman of comScore, did a survey specifically for the AMA and Mplanet 2006.
Check out this article here. Some of the facts and predictions that caught my attention:
- Broadband Internet users now spend $224 per month online
- Consumer online spending should total $170 billion by the end of the year. $53 billion […]

[Read more →]

Great overview of Marketing, or I should say Internet Marketing Trends for 2007. The 7 trends according to Rohit are:
1. Sharing a Corporate Personality
2. Widget Marketing
3. Social Media Optimization
4. AutoTagging and AutoSorting
5. Human Filtered Search
6. Contentcasting
7. Online Identity Shifting
Note the trend #5 - “Human filtered search”. Another name for what I called “wiki-based” search in […]

[Read more →]