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Where is the Puck Going?

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Entries Tagged as 'New Internet Marketing Trends'

Online advertising will overtake TV in 2017

May 2nd, 2017 · Add Comment

According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends: – Total global ad spend: $543 billion – 34% of total ad spending spent online – 20% of total global ad spending spent on two companies: Google and Facebook – Mobile advertising will overtake […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

The Age of Word of Mouth

May 2nd, 2017 · Add Comment

We live in the age of word of mouth, or word of mouse if you will… With the growth of the Internet and social media, word of mouth is going to play an even more important role in the future given that today‚Äôs consumers need only one mouse click and just a few seconds to […]

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Tags: New Business Trends · New Internet Marketing Trends

Mobile Internet Advertising to Overtake Desktop Advertising in 2017

May 2nd, 2017 · Add Comment

Mobile will overtake desktop to become the primary internet advertising medium in 2017… according to Zenith Media: https://www.zenithmedia.com/mobile-internet-advertising/Tweet

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Tags: New Business Trends · New Internet Marketing Trends

The “Periodic Table” of Social Media Content Marketing

December 23rd, 2015 · Add Comment

Here is the nice inventory of different of social media content formats, content types, social media platforms, sharing triggers and metrics as developed by Chris Lake and EConsultancy: Tweet

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Tags: New Internet Marketing Trends · New Marketing Trends

Inadequacy vs. Empowerment Marketing: Which One Has More Word of Mouth Potential?

April 13th, 2015 · Add Comment

Check out this excellent and inspiring video and article by Jonah Sachs on “Winning the Story Wars” and on Inadequacy Marketing vs. Empowerment Marketing. Here is a quick recap of Sach’s ideas in his own words: “Since the emergence of modern marketing, professional communicators have relied on the “inadequacy approach”. Tell your audience that the […]

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Tags: New Internet Marketing Trends · New Marketing Trends

Free Mini Course in Social Media Marketing

December 25th, 2014 · Add Comment

Take a free Mini Course in Social Media Marketing by Ivan & iPower Lab! http://www.ipowerlab.com/mini-course-in-social-media/ Tweet

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Tags: New Internet Marketing Trends

101 Digital Marketing Tips for 2015

December 25th, 2014 · 4 Comments

FREE slide show presentation: 101 Digital Marketing Tips for 2015 from Ivan & iPowerLab! http://www.ipowerlab.com/wp-content/uploads/2014/12/101DigitalMarketingTips-2015.pdf Tweet

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Tags: New Internet Marketing Trends

Mobile Marketing Growth

October 2nd, 2014 · Add Comment

Mobile Marketing Growth: from 2.1% (2010) to 59% (estimated in 2017) share in search advertising! According to eMarketer, in 2010, a mere 2.1% of all digital search ad dollars were spent on mobile devices. That amount increased 22.1% in 2013 and is expected to surpass 59% by 2017. Read more about mobile marketing stats and […]

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Online Training in Digital Marketing!

July 8th, 2014 · Add Comment

Online training in digital marketing! Get a better job, enhance your resume, or start your own online business! This certificate-based, 100% online course will give you a big picture understanding of online marketing strategy, but also hands-on skills for day-to-day implementation of online marketing tactics. The participants will gain skills in the field of digital […]

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Tags: New Internet Marketing Trends · New Marketing Trends · Technology Innovations · Viral Marketing

From 4Ps to 4Es of Marketing!

June 14th, 2014 · Add Comment

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es: Product – > Experience Price -> Exchange Promotion – > Evangelism Place – > Everywhere Read more here… Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth