Where is the Puck?

Seth Godin said that “There is no secret to marketing: word of mouth is all that matters“. Well, it looks like the word of mouth marketing became now even more important than ever because of the Internet: whatever we say to our online friends about a company or a brand not only now spreads much [...]

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“Business in Vancouver” has just redesigned its online version of the magazine. Check out Cyri and Ivan’s business and technology column here: http://www.biv.com/columnists/Jones-Surjanovic

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According to research done by the Internet Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% annual increase. Online ad revenues are now higher than cable TV ad revenues (including national networks and local cable TV). Read more here…

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Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula!

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How much of your marketing budget is spent online? According to research done by BIA/Kelsey, “by 2016, digital media is expected to account for 25.5% of total ad budgets, up from an estimated 16.0% in 2011″. Read more on marketingprofs.com

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US online ad spend is forecasted to grow 23.3% this year and reach app. $40 billion, according to a February 2012 forecast from eMarketer. According to eMarketer, the leading US online advertising categories by share in 2012 will be search (49.4%), banners (23.3%), and video (7.9%), followed by classifieds and directories (6.4%), lead generation (4.9%), [...]

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“10 BizTech Trends for 2012″, or how to treat “Neo-phobia”, as published in BizPharmacy column in”Business in Vancouver”. Written by Cyri Jones and Ivan Surjanovic.

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Learn about new leading trends such as Instant Entrepreneurship, Social Fitness, Digi-tail, Social Business , Invisible Design, Unlabeling, Digital Graffiti… and… STRATEGIC VIRAL!

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Cyri and Ivan’s article on online advertising and Google AdWords – recently published in “Business in Vancouver”… Enjoy!

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My students in Business Strategy at the Capilano University were asked to discover and research trends that will shape our future in the next five years or so. Here are their findings/topics: M-Commerce Social Shopping Mutant ads (consumer generated ads) Online learning Eco Retail Retail Renaissance Customer Centricity Conscious Capitalism QR Codes Twitter Marketing Crowdsourcing [...]

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