Where is the Puck?

Cyri and Ivan’s article on online advertising and Google AdWords – recently published in “Business in Vancouver”… Enjoy!

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My students in Business Strategy at the Capilano University were asked to discover and research trends that will shape our future in the next five years or so. Here are their findings/topics: M-Commerce Social Shopping Mutant ads (consumer generated ads) Online learning Eco Retail Retail Renaissance Customer Centricity Conscious Capitalism QR Codes Twitter Marketing Crowdsourcing [...]

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TEDx event at Capilano University; RU Ready? Live streaming at http://www.tedxcapu.com. A special gift for all TED attendees and Whereispuck.com guest: Lars and Ivan’s free e-book on e-marketing: “101 Internet Marketing Tips 2011″. Download here and enjoy!

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American department store magnate John Wanamaker (1838-1922), once said: “Half the money I spend on ADVERTISING is wasted. The trouble is I don’t know which half.” However, we now have more and more tools to track our marketing effectiveness. Here is one – Search Engine Marketing Calculator – feel free to download and share this [...]

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Independently organized TED event in Vancouver at Capilano University: presenting shifts in digital technology, demographic expectations and cultural diversity… Learn more

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Seth Godin argues that after the industrial revolution, we are going to have the revolution of connection: “when everyone has a laptop and connection to the world, then everyone owns a factory… We have the ability to come together virtually…The future feels a lot more like marketing–it’s impromptu, it’s based on innovation and inspiration, and [...]

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These are the trends that are going to play important role in the future business as selected by students in Ivan’s Business Strategy class at Capilano University: – M2M (Machine to Machine Communication) – Gamification (= the integration of game mechanics in non-game environments to increase audience engagement, loyalty, and fun. ) – Consumer bartering [...]

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It looks like the growth in the number of browser based searches has slowed. David Szetela, one of the leading search / Internet marketing experts argues that “search” as we now know it may morph into “search in small spaces” – searching within an application or search performed on other devices instead of PC. Read [...]

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Check out Cyri and Ivan’s new marketing column “BizPharmacy”, as published in “Business in Vancouver“: Technology Prescriptions to Stay on Top of Your Competition

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We just got used to Facebook ads, but now also Twitter is introducing its own beta advertising program. You can now promote trends, accounts and tweets, get more followers, etc. Interestingly, Twitter introduces new ways to charge advertisers, such as cost per follower (CPF), or cost per engagement (CPE), instead of cost per click (CPC). [...]

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