Where is the Puck?

One of the most influential marketing thinkers on the planet, Philip Kotler recently wrote a book on Marketing 3.0: From Products to Customers to the Human Spirit Here is the description of Marketing 3.0 in Kotler’s own words: “My colleagues and I believe that Mktg 1.0 represented an effort to establish the superior performance of [...]

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According to Philip Kotler, the member of “Thinkers 50″ list of the world’s top management thinkers, we have entered into an Age of Turbulence. This is resulting from the global interconnectedness of countries and supply chains. “Nowadays, one country can sneeze and everyone else gets a cold, which is exactly what happened with the recent [...]

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By Ivan Surjanovic, iPower Lab and Lars Vedo, Newte.ch Here are ten tips from our 2010 edition of 101 Internet Marketing Tips. Visit the iPower Strategy website (www.ipowerstrategy.com) to download the complete eBook containing 101 great Internet marketing tools and tips. 1. Tweet, brand and network on Twitter.com Twitter is a social network that has [...]

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I just wrote about the brand new tool called Google Wave, but there is one more news from Google: they recently announced that they will create a brand new Operative System in the near future. The system will be called Google Chrome OS and it will be completely Internet/browser oriented, “cloud based”. Check out this [...]

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Google has just launched the new tool (for invited only): Google Wave. I will try to describe it in two words only: HOSTED CONVERSATION. People from Google believe that Google Wave will present a major breaktrough in the way we communicate. What is Google Wave? Google Wave is “an online communication and collaboration tool that [...]

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Here is a link to the great four minute video on the Social Media Revolution. Is the social media trend the biggest shift since the Industrial Revolution? Consider these numbers: – iPower Application Downloads hit 1 billion in 9 months – Facebook added 100,000,000 user last 9 months – If Facebook were a country, it [...]

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At the annual Fortune Brainstorm Tech conference last month, Cisco’s technology chief Padmasree Warrior said that the third phase of the Internet will be – its industrialization. According to Warrior, the first phase of Internet was all about productivity, the second phase has been geared toward collaboration, while the third phase will be all about [...]

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At the annual Fortune Brainstorm Tech conference last month in Pasadena, technology and media executives spoke of new must-have products and services… One of the new trends: more and more companies embracing the social media. Social networks like Twitter or Facebook enable instant feedback, collaboration, discovery and engagement so important for the group work. However, [...]

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Tim Berners-Lee, the man who invented the World Wide Web twenty years ago, is now reinventing it! He calls the new web “LINKED DATA” and it will do to data what the Web did for documents such as words, pictures, video. According to Tim Berners-Lee, there will be three rules of the new web: 1) [...]

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Watch out – there is a new search kid in a town : it is called BING and it is owned by Microsoft. It looks like this is Microsoft’s answer to failed $44-billion (U.S.) takeover bid for Yahoo last year. Microsoft people say BING is way less advertising oriented than Google and it is designed [...]

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