Where is the Puck?

Source: Marketing Sherpa 2010

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Viral Marketing tactics (including Viral Video) is the new marketing trend. Note the big corporate names such as Heineken, Evian, McDonald, T-Mobile… resorting to this new marketing strategy: Top ten viral videos in January 2011 Top 10 Most-shared Online Videos January 2011: 1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, [...]

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Here is one trend that could be added to my top ten e-marketing trends (see my previous post): Augmented Reality. The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010 according to research published on Marketing Charts What is AR? According to Wikipedia, [...]

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Emerging e-Marketing Trends in 2011: 1. Online shopping 2. Social Networking 3. Viral marketing / Word of Mouse 4. Social Shopping 5. Web 3.0 6. M-Commerce 7. The rise of App culture 8. e-Commerce Videos 9. Expansion of virtual goods and currencies 10. Internet and Mobile Advertising

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Social Advertising or Social Marketing in the new Web 2.0 era has been one of the major marketing trends during the last few years: more and more companies have been posting on various blogs, creating profile on Facebook, tweeting on Twitter, or posting news on Digg.com ,etc. While this is new to someone, here is [...]

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Location based websites / apps helping you “share where you are and what you’re doing right from your mobile” are becoming extremely popular today. Foursquare, Gowalla and Facebook Places probably first come to one’s mind. The experts say that there will probably be as many as 300,000 iPhone apps by the end of November 2010 [...]

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It looks like the apps present another big emerging (marketing) trend… “An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. Here are some apps usage facts: – Some 35% of U.S. adults have software applications or [...]

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5 Steps to a Social Media Avalanche of Customers by By Doug Firebaugh… (abbreviated and adopted by Ivan Surjanovic – see the original article here: http://www.sitepronews.com/archives/2010/jun/21prt.html 1. CONNECT Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube… 2. CONVERSATION Start conversation.. show interest in others… 3. VALUE Bring in the magnet to pull [...]

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One of the most influential marketing thinkers on the planet, Philip Kotler recently wrote a book on Marketing 3.0: From Products to Customers to the Human Spirit Here is the description of Marketing 3.0 in Kotler’s own words: “My colleagues and I believe that Mktg 1.0 represented an effort to establish the superior performance of [...]

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According to Philip Kotler, the member of “Thinkers 50″ list of the world’s top management thinkers, we have entered into an Age of Turbulence. This is resulting from the global interconnectedness of countries and supply chains. “Nowadays, one country can sneeze and everyone else gets a cold, which is exactly what happened with the recent [...]

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