Where is the Puck?

Seth Godin said that “There is no secret to marketing: word of mouth is all that matters“. Well, it looks like the word of mouth marketing became now even more important than ever because of the Internet: whatever we say to our online friends about a company or a brand not only now spreads much [...]

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“Business in Vancouver” has just redesigned its online version of the magazine. Check out Cyri and Ivan’s business and technology column here: http://www.biv.com/columnists/Jones-Surjanovic

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According to research done by the Internet Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% annual increase. Online ad revenues are now higher than cable TV ad revenues (including national networks and local cable TV). Read more here…

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Companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a company to gain their loyalty, 48% of the consumers surveyed said it’s when they make their first purchase or begin service. 4 in [...]

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Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula!

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We often talk on this blog about the power of “wow” factor and viral marketing. Is “fun” part of going viral? Acccording to the Fun Theory, an initiative of Volkswagen, something as simple as FUN can change our behavior for for the better. Can we get more people to take the stairs over the escalator [...]

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How much of your marketing budget is spent online? According to research done by BIA/Kelsey, “by 2016, digital media is expected to account for 25.5% of total ad budgets, up from an estimated 16.0% in 2011″. Read more on marketingprofs.com

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US online ad spend is forecasted to grow 23.3% this year and reach app. $40 billion, according to a February 2012 forecast from eMarketer. According to eMarketer, the leading US online advertising categories by share in 2012 will be search (49.4%), banners (23.3%), and video (7.9%), followed by classifieds and directories (6.4%), lead generation (4.9%), [...]

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“10 BizTech Trends for 2012″, or how to treat “Neo-phobia”, as published in BizPharmacy column in”Business in Vancouver”. Written by Cyri Jones and Ivan Surjanovic.

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Learn about new leading trends such as Instant Entrepreneurship, Social Fitness, Digi-tail, Social Business , Invisible Design, Unlabeling, Digital Graffiti… and… STRATEGIC VIRAL!

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