Where is the Puck?

According to Malcolm Gladwell “we are about to enter the age of  WORD OF MOUTH, and … paradoxically all of the sophistication and wizardry and limitless access to information of the New Economy is going to lead us to rely more and more on very primitive kinds of social contacts.”
How interesting and true! The more […]

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As we do more and more things online, we leave more digital real-time data trails. Especially when we actively participate in generating content on various websites (writing blogs, participating on social networking sites, using online chat or VOIP, using GPS, scheduling meetings online), but also if we just passively post our personal profile […]

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(Article written for “Where is the Puck?” by Stephen Park and Stephanie Savage, 4th year students of School of Business at the Capilano College, Vancouver, BC, Canada)
Scent marketing is a subgenre of “sensory branding,” it’s using smell to attract consumers. Smell is one of the strongest senses, and it creates long lasting memories. […]

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In his recent presentation before Capilano College School of Business students (Vancouver, BC), John Jensen, VP Technology of GMI, one of the world’s leading online marketing research firms, identified a number of important marketing research related trends:
MACRO TRENDS (AFFECTING MARKETING RESEARCH)
a) From OFFLINE to ONLINE: More and more business done via the Net
b) […]

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I went to the Ikea store the other day. Time and again I am amazed with the way they do their business. No wonder they are one of the world’s most successful companies. No wonder their owner, Mr. Ingvar Kamprad, is ranked #4 on Forbes 400 list of billioners.
IKEA taught me something: Marketing […]

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Nestle has recently launched marketing campaign to design new box of SMARTIES! Kids would play on smarties.ca website, add colours , design their own box and hopefully win great awards. Smart, indeed! Intelligent way to involve your target audience, to INTERACT with them and get their interest and loyalty. More and more companies will […]

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Great article on Ad Age by Mark Simon about ten online marketing trends to IGNORE. Check them out here. Yes, I agree that we need to ignore some new “trends”. They are just fads and won’t prove the test of time. However, I would disagree with Mark regarding marketing potential of virtual […]

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According to Martha Barletta we tend to slice the market into various niches, but we foolishly ignore distinction between male and female cultures. Instead, we need to start marketing to women, we need to appreciate women’s approach to thinking, feeling, buying and shopping. Here are a number of key strategies how to market to […]

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Enjoy this 19 min video lecture presented by Josh Spear on Zeitgeist Europe 2007. Here are some of the “digital youth” trends as presented by Josh:
- “Mobile cell as the center of gravity!”
- “Micro blogging”
- “Virtual gifting”
- “Mass Individuality”
- “Dating is gaming”
Wow! Youth is definitely becoming digital!

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According to research done by eMarketer podcasting is trend not exclusively reserved for young people students and alike. Note these facts:
- Most iTunes podcasts (31%) are done by individuals with $100,000+ household income
- Most iTunes podcasts (47%) are done by those with College / graduate degree
- 69% of iTunes podcasts are done by males
To […]

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