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Where is the Puck Going?

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Entries Tagged as 'New Marketing Trends'

Online advertising will overtake TV in 2017

May 2nd, 2017 · Add Comment

According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends: – Total global ad spend: $543 billion – 34% of total ad spending spent online – 20% of total global ad spending spent on two companies: Google and Facebook – Mobile advertising will overtake […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends

Top Eight Careers of the Future in Canada

September 19th, 2016 · Add Comment

According to Monster.ca (presented via Global News), there are the top eight careers of the future in Canada:. 1. Teacher 2. Information security analyst 3. Market research analyst 4. Construction manager 5. Lawyer 6. Registered nurse 7. Software developer 8. Marketing manager According to Boswell (director of marketing at Monster.ca), overall, health care– and technology-related […]

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Tags: Education · New Marketing Trends · Technology Innovations

Blue Ocean Strategy

June 3rd, 2016 · Add Comment

Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a “blue ocean” , i.e. uncontested market space. Read more: https://www.blueoceanstrategy.com/ Tweet

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Tags: New Marketing Trends

The “Periodic Table” of Social Media Content Marketing

December 23rd, 2015 · Add Comment

Here is the nice inventory of different of social media content formats, content types, social media platforms, sharing triggers and metrics as developed by Chris Lake and EConsultancy: Tweet

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Tags: New Internet Marketing Trends · New Marketing Trends

Contagious!

October 13th, 2015 · Add Comment

Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign: – Social currency: give people some “currency” that will make them look good before others (e.g. interesting information, new facts and stats) – Trigger: use triggers in the […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

What color should you use for your branding?

September 26th, 2015 · Add Comment

Check out this color guide below from Kissmetrics.com… These are the messages that colors send to North American shoppers: Yellow: Optimistic & youthful; gets attention of window shoppers Red: Energy; increases heart rate, creates urgency Blue: Trust & security; associated with banks and businesses Green: Wealth & relaxation; easiest color for the eyes to process […]

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Tags: New Marketing Trends

Inadequacy vs. Empowerment Marketing: Which One Has More Word of Mouth Potential?

April 13th, 2015 · Add Comment

Check out this excellent and inspiring video and article by Jonah Sachs on “Winning the Story Wars” and on Inadequacy Marketing vs. Empowerment Marketing. Here is a quick recap of Sach’s ideas in his own words: “Since the emergence of modern marketing, professional communicators have relied on the “inadequacy approach”. Tell your audience that the […]

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Tags: New Internet Marketing Trends · New Marketing Trends

Zero Marginal Cost Society!

October 14th, 2014 · Add Comment

After describing his “Energy Internet” in his book “Third Industrial Revolution” (2011), in “The Zero Marginal Cost Society” (2014) Rifkin describes “The Internet of Things” and how we are approaching an era with nearly free goods and services… http://www.thezeromarginalcostsociety.com/ Tweet

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Tags: Economic Trends · New Marketing Trends

Mobile Marketing Growth

October 2nd, 2014 · Add Comment

Mobile Marketing Growth: from 2.1% (2010) to 59% (estimated in 2017) share in search advertising! According to eMarketer, in 2010, a mere 2.1% of all digital search ad dollars were spent on mobile devices. That amount increased 22.1% in 2013 and is expected to surpass 59% by 2017. Read more about mobile marketing stats and […]

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Tags: New Internet Marketing Trends · New Marketing Trends

Ten Things About Telling Stories I learned from Seth Godin

September 24th, 2014 · Add Comment

We live in the age of word of mouth and viral marketing. Word of mouth is the most powerful instrument of marketing according to Seth Godin. In his books “All Marketers are Liars” and “Ideavirus”, Seth Godin outlines the principles of successful word of mouth marketing and story telling. I have tried to recap those […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth