Where is the Puck?

Source: Marketing Sherpa 2010

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Viral Marketing tactics (including Viral Video) is the new marketing trend. Note the big corporate names such as Heineken, Evian, McDonald, T-Mobile… resorting to this new marketing strategy: Top ten viral videos in January 2011 Top 10 Most-shared Online Videos January 2011: 1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, [...]

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Here is one trend that could be added to my top ten e-marketing trends (see my previous post): Augmented Reality. The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010 according to research published on Marketing Charts What is AR? According to Wikipedia, [...]

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Emerging e-Marketing Trends in 2011: 1. Online shopping 2. Social Networking 3. Viral marketing / Word of Mouse 4. Social Shopping 5. Web 3.0 6. M-Commerce 7. The rise of App culture 8. e-Commerce Videos 9. Expansion of virtual goods and currencies 10. Internet and Mobile Advertising

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The traditonal research suggest that WOM is the primary factor behind 20 to 50 percent of all purchasing decisions. The rise of online communities and communication has dramatically increased the potential of word of mouth (“word of mouse”). As I am doing my reseaerch on Viral Marketing and word of mouth, I have found several [...]

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2011 Consumer Trends Forecast by Trend Hunter: 1. Discrete consumerism (consumers shying away from big brand names) 2. Tweetonomics (more businesses utilizing the power of twitter/social media to steal the customers) 3. Perpetual adaptation (ever-evolving aesthetics without affecting the functionality; consumers in love of change itself) 4. Geriatric Couture (modernizing the grand parents’ fashion style) [...]

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Here is one more example of SCENT MARKETING discussed also earlier in this blog: Ford wants every car it makes to look, feel and even SMELL like a Ford!Their goal is to create a scent that “produces a sense of well-being inside a Ford,” says Derrick Kuzak, group vice president for global product development… Read [...]

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Social Advertising or Social Marketing in the new Web 2.0 era has been one of the major marketing trends during the last few years: more and more companies have been posting on various blogs, creating profile on Facebook, tweeting on Twitter, or posting news on Digg.com ,etc. While this is new to someone, here is [...]

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Earlier in this blog I wrote about how nowadays one needs to go extra mile, to excel customers “normal expectations” and delight in three dimensions in order to be successful. In his today’s post, Seth Godin goes even further and states that “All that succeeds is the UNREASONABLE”: “You can get my attention if your [...]

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Location based websites / apps helping you “share where you are and what you’re doing right from your mobile” are becoming extremely popular today. Foursquare, Gowalla and Facebook Places probably first come to one’s mind. The experts say that there will probably be as many as 300,000 iPhone apps by the end of November 2010 [...]

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