Where is the Puck?

During my recent presentation at TEDx in Vancouver, I promised to put here more information on my Word of Mouth Equity formula for those who expressed interest to learn more. As a matter of fact, my article on WOM equity formula has already been published on this blog before (click here to view the article). [...]

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American department store magnate John Wanamaker (1838-1922), once said: “Half the money I spend on ADVERTISING is wasted. The trouble is I don’t know which half.” However, we now have more and more tools to track our marketing effectiveness. Here is one – Search Engine Marketing Calculator – feel free to download and share this [...]

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According to TrendWatching.com, “random acts of kindness” (R.A.K.) is going to represent one of the major consumer trends in the coming months. According to one of the world’s leading consumer trends firm “kind and human brands will thrive in a networked economy”. Here is how the site describes random acts of kindness in a business [...]

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We just got used to Facebook ads, but now also Twitter is introducing its own beta advertising program. You can now promote trends, accounts and tweets, get more followers, etc. Interestingly, Twitter introduces new ways to charge advertisers, such as cost per follower (CPF), or cost per engagement (CPE), instead of cost per click (CPC). [...]

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Ninety-three percent of marketers use various social media to market their businesses, according to a new survey by SocialMedia Examiner. Of all social media, the most popular are: – Facebook (92% businesses use Facebook to market their business), – Twitter (84%) – LinkedIn (71%) – Blogs (68%) – YouTube/other video sites (56%)

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“Over the course of a typical week, the average American consumer participates in 121 Word-of-Mouth conversations, in which specific brand names are mentioned 92 times… WORD-OF-MOUTH CONVERSATION is retaking the throne in the social order… The evidence is becoming abundantly clear: word of mouth (WOM) has now become the most important and effective communications channel.” [...]

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In my previous post I wrote about Word-of-Mouth being the future of marketing. WOW factor and WOM not only brings you customers for “free”, but those referred customers are even more profitable! Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte published the article “Referral Programs and Customer Value” in Journal of Marketing earlier this [...]

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“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the [...]

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Still not sold on the importance of WOW factor and positive word of mouth? Here are more research findings demonstrating that positive word of mouth (i.e. WOW factor) is more common / has higher impact than negative word of mouth: – “In 15 studies, positive word of mouth (PWOM) is more common than negative word [...]

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Viral Marketing tactics (including Viral Video) is the new marketing trend. Note the big corporate names such as Heineken, Evian, McDonald, T-Mobile… resorting to this new marketing strategy: Top ten viral videos in January 2011 Top 10 Most-shared Online Videos January 2011: 1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, [...]

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