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Entries Tagged as 'Viral Marketing'

Best ways for business to harness the accelerated word-of-mouth momentum of viral marketing

May 8th, 2013 · Add Comment

What exactly is viral marketing? Does it happen online of offline? What are the best examples of viral marketing? How reliable is viral marketing? What is the key to viral marketing success? Find answers to these and more questions in Cyri and Ivan’s column published in “Business in Vancouver”. Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

Research on the WOW! factor and Word of Mouth

October 22nd, 2012 · Add Comment

Be part of my research on the WOW! factor! Please answer this short survey even if you did the similar survey before: www.surveymonkey.com/s/wom3 It takes only several minutes. THANKS! I will share my research results on this blog in the future. IvanTweet

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Tags: Viral Marketing · Word of Mouth

Random Acts of Kindness (TED Video)

October 12th, 2012 · Add Comment

Earlier on this blog I have posted about “Random Acts of Kindness” as a new trend and sound marketing strategy to create “WOW!”. Here are two recent examples: Danish chocolate company Anthon Berg opened so-called “The Generous Store” by inviting the customers to purchase by promising to do a good deed for someone they love! [...]

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Tags: New Business Trends · Viral Marketing · Word of Mouth

Creating WOW! Through Inspiration on TEDx

September 10th, 2012 · 1 Comment

Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula! Tweet

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Tags: "Know-Wow" · New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing

First Impression and Exceeded Expectations Critical for Customer Loyalty

April 16th, 2012 · Add Comment

Companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a company to gain their loyalty, 48% of the consumers surveyed said it’s when they make their first purchase or begin service. 4 in [...]

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Tags: New Marketing Trends · Viral Marketing

The Fun Theory

March 31st, 2012 · Add Comment

We often talk on this blog about the power of “wow” factor and viral marketing. Is “fun” part of going viral? Acccording to the Fun Theory, an initiative of Volkswagen, something as simple as FUN can change our behavior for for the better. Can we get more people to take the stairs over the escalator [...]

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Tags: "Know-Wow" · New Marketing Trends · Viral Marketing

Word of Mouth Equity Formula – Following up the TEDx Presentation

November 11th, 2011 · Add Comment

During my recent presentation at TEDx in Vancouver, I promised to put here more information on my Word of Mouth Equity formula for those who expressed interest to learn more. As a matter of fact, my article on WOM equity formula has already been published on this blog before (click here to view the article). [...]

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Tags: New Marketing Trends · Viral Marketing

Search Engine Marketing Calculator

October 21st, 2011 · 1 Comment

American department store magnate John Wanamaker (1838-1922), once said: “Half the money I spend on ADVERTISING is wasted. The trouble is I don’t know which half.” However, we now have more and more tools to track our marketing effectiveness. Here is one – Search Engine Marketing Calculator – feel free to download and share this [...]

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Tags: New Internet Marketing Trends · Viral Marketing

Random Acts of Kindness As a Business Trend!

April 14th, 2011 · 1 Comment

According to TrendWatching.com, “random acts of kindness” (R.A.K.) is going to represent one of the major consumer trends in the coming months. According to one of the world’s leading consumer trends firm “kind and human brands will thrive in a networked economy”. Here is how the site describes random acts of kindness in a business [...]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

Advertising Going Social: Twitter is In!

April 13th, 2011 · Add Comment

We just got used to Facebook ads, but now also Twitter is introducing its own beta advertising program. You can now promote trends, accounts and tweets, get more followers, etc. Interestingly, Twitter introduces new ways to charge advertisers, such as cost per follower (CPF), or cost per engagement (CPE), instead of cost per click (CPC). [...]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing