Where is the Puck?

Companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds ClickFox in April 2012 survey results. When asked the most critical time for a company to gain their loyalty, 48% of the consumers surveyed said it’s when they make their first purchase or begin service. 4 in [...]

[Read more →]

Here is the 16 minute TEDx video version of my four-year PhD research on viral marketing, wow factor, new trends in marketing, WOW IQ, my 10-300% principle and – WORD OF MOUTH EQUITY formula!

[Read more →]

We often talk on this blog about the power of “wow” factor and viral marketing. Is “fun” part of going viral? Acccording to the Fun Theory, an initiative of Volkswagen, something as simple as FUN can change our behavior for for the better. Can we get more people to take the stairs over the escalator [...]

[Read more →]

During my recent presentation at TEDx in Vancouver, I promised to put here more information on my Word of Mouth Equity formula for those who expressed interest to learn more. As a matter of fact, my article on WOM equity formula has already been published on this blog before (click here to view the article). [...]

[Read more →]

American department store magnate John Wanamaker (1838-1922), once said: “Half the money I spend on ADVERTISING is wasted. The trouble is I don’t know which half.” However, we now have more and more tools to track our marketing effectiveness. Here is one – Search Engine Marketing Calculator – feel free to download and share this [...]

[Read more →]

According to TrendWatching.com, “random acts of kindness” (R.A.K.) is going to represent one of the major consumer trends in the coming months. According to one of the world’s leading consumer trends firm “kind and human brands will thrive in a networked economy”. Here is how the site describes random acts of kindness in a business [...]

[Read more →]

We just got used to Facebook ads, but now also Twitter is introducing its own beta advertising program. You can now promote trends, accounts and tweets, get more followers, etc. Interestingly, Twitter introduces new ways to charge advertisers, such as cost per follower (CPF), or cost per engagement (CPE), instead of cost per click (CPC). [...]

[Read more →]

Ninety-three percent of marketers use various social media to market their businesses, according to a new survey by SocialMedia Examiner. Of all social media, the most popular are: – Facebook (92% businesses use Facebook to market their business), – Twitter (84%) – LinkedIn (71%) – Blogs (68%) – YouTube/other video sites (56%)

[Read more →]

“Over the course of a typical week, the average American consumer participates in 121 Word-of-Mouth conversations, in which specific brand names are mentioned 92 times… WORD-OF-MOUTH CONVERSATION is retaking the throne in the social order… The evidence is becoming abundantly clear: word of mouth (WOM) has now become the most important and effective communications channel.” [...]

[Read more →]

In my previous post I wrote about Word-of-Mouth being the future of marketing. WOW factor and WOM not only brings you customers for “free”, but those referred customers are even more profitable! Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte published the article “Referral Programs and Customer Value” in Journal of Marketing earlier this [...]

[Read more →]