Where is the Puck?

Undercover marketing is a type of “guerrilla marketing” where, according to Wikipedia, “consumers do not realize they are being marketed to… For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate…. While there, the actor will also […]

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Apple is a great company. According to Fortune they are America’s and world’s most admired company in 2008!
Ever wondered what made Apple such a great company? What makes them so admired both by customers but also by their investors (with total annual return to investors of 94% over the past five years)?
It is because they […]

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I went to the Ikea store the other day. Time and again I am amazed with the way they do their business. No wonder they are one of the world’s most successful companies. No wonder their owner, Mr. Ingvar Kamprad, is ranked #4 on Forbes 400 list of billioners.
IKEA taught me something: Marketing […]

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Part 6 on KNOW-WOW!: the art of delighting to achieve success in business.
DeQ is a three dimensional representation of your success in delighting. Its result is not a single number, but rather a matrix consisting of three numbers from 0-9. The ideal score would be: 9, 9, 9.
Your DeQ can be determined by using three […]

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Part 5 on KNOW-WOW!: the art of delighting to achieve success in business.
Are you perceived as a giving company? Are you delighting your customers? Are you admired in your community or among your employees? The good news is:

There is a way to measure your success in delighting
There is […]

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Part 4 on KNOW-WOW!: the art of delighting to achieve success in business.
You all know of Pareto’s 20-80 principle. It says that 20% of your input (products, markets, customers) will bring you 80% of your overall output.
Well, the input-output imbalance holds true here as well. Actually, this imbalance proves to be even more […]

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Part 3 on KNOW-WOW!: the art of delighting to achieve success in business.
The best way to delight is to GIVE: give more than your customers would normally expect.
This is actually the tough part. We have been taught that business success is all about receiving or TAKING. Right? Think again. Those who have learned […]

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…Part two of the story of KNOW-WOW, delighting and business success
To really delight, you need to constantly have in mind and apply the golden rule: Treat others as you would like to be treated!

Customers
Do unto your customers as you would have them do unto you! Remember: always try to be nice to […]

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KNOW-WOW: Part 1
In the extremely competitive business environment today meeting your customers’ expectations and needs is required; however it is no longer enough. In order to survive and win you have to go the EXTRA MILE. You have to go beyond people’s expectations: you have to be loved! You have to WOW them!
MARKETING is […]

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