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Entries Tagged as 'Viral Marketing'

Word of Mouth: The Future of Marketing?

February 26th, 2011 · Add Comment

“I see a future in which marketing is customer driven. Instead of being passive recipients of “hits” from mass media, customer will determine what they will be exposed to, in what form, in what sequence, and from what sources. They will increasingly turn to the varous forms of word of mouth” The above is the [...]

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Tags: "Know-Wow" · Books on trends · New Business Trends · New Marketing Trends · Quotes on Trends · Viral Marketing

The Age of WOW! (3): More Facts about WOW! Factor

February 22nd, 2011 · Add Comment

Still not sold on the importance of WOW factor and positive word of mouth? Here are more research findings demonstrating that positive word of mouth (i.e. WOW factor) is more common / has higher impact than negative word of mouth: – “In 15 studies, positive word of mouth (PWOM) is more common than negative word [...]

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Tags: "Know-Wow" · New Business Trends · Viral Marketing

Viral Videos

February 4th, 2011 · 1 Comment

Viral Marketing tactics (including Viral Video) is the new marketing trend. Note the big corporate names such as Heineken, Evian, McDonald, T-Mobile… resorting to this new marketing strategy: Top ten viral videos in January 2011 Top 10 Most-shared Online Videos January 2011: 1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, [...]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Videos · Viral Marketing

Emerging e-Marketing Trends in 2011

February 2nd, 2011 · Add Comment

Emerging e-Marketing Trends in 2011: 1. Online shopping 2. Social Networking 3. Viral marketing / Word of Mouse 4. Social Shopping 5. Web 3.0 6. M-Commerce 7. The rise of App culture 8. e-Commerce Videos 9. Expansion of virtual goods and currencies 10. Internet and Mobile Advertising

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing

Word of Mouth EQUITY: A Simple Formula

January 31st, 2011 · Add Comment

The traditonal research suggest that WOM is the primary factor behind 20 to 50 percent of all purchasing decisions. The rise of online communities and communication has dramatically increased the potential of word of mouth (“word of mouse”). As I am doing my reseaerch on Viral Marketing and word of mouth, I have found several [...]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

Viral Marketing PhD Research Survey

January 22nd, 2011 · 1 Comment

Do you or any of your friends work in the food and beverage industry (dairy products, meat industry, confectionery industry, alcohol, water, juices, milling industry)? I am working on my PhD thesis (on “Viral Marketing”), and I am looking for people who have business experience in the food industry to answer my survey… The survey [...]

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Tags: Viral Marketing

Word of Mouth: Why Ideas Spread

October 27th, 2010 · Add Comment

Twenty reasons why people are willing to spread word about your idea according to Seth Godin http://bit.ly/coR21s

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Tags: "Know-Wow" · Viral Marketing

The Age of WOW! (2): More Facts about WOW! Factor

September 8th, 2010 · Add Comment

Continuing my previous article on “The Age of Wow!”, here are recent research facts about the importance of WOW! factor. According to the article in the Journal of Marketing Research (The Impact of Marketing-Induced Versus Word of Mouth Customer Acquisition on Customer Equity Growth, Julian Villanueva, Shijin Yoo, and Dominique M. Hassens, Journal of Marketing [...]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

The Age of WOW!

September 3rd, 2010 · 1 Comment

In the extremely competitive business environment today meeting customers’ expectations is no longer enough. The businesses have to go the extra mile; they need to excel, exceed people’s expectations and delight their customers, employees and community. Let’s have a look at the evolution of business orientation: PRODUCTION ORIENTATION Quite a while ago (at the beginning [...]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing

Surprise and Delight Them!

August 25th, 2010 · Add Comment

According to Jeremy Cato’s article in Globe and Mail, “…if you want to win in the car business, you need to build cars that not only don’t break, but that also make life easier for owners. Cars that surprise and delight them.” Sounds familiar? Remember Ivan’s Law / 10-300 rule? “Wow your customers by doing [...]

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Tags: New Business Trends · Viral Marketing