Where is the Puck?

Emerging e-Marketing Trends in 2011: 1. Online shopping 2. Social Networking 3. Viral marketing / Word of Mouse 4. Social Shopping 5. Web 3.0 6. M-Commerce 7. The rise of App culture 8. e-Commerce Videos 9. Expansion of virtual goods and currencies 10. Internet and Mobile Advertising

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The traditonal research suggest that WOM is the primary factor behind 20 to 50 percent of all purchasing decisions. The rise of online communities and communication has dramatically increased the potential of word of mouth (“word of mouse”). As I am doing my reseaerch on Viral Marketing and word of mouth, I have found several [...]

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Do you or any of your friends work in the food and beverage industry (dairy products, meat industry, confectionery industry, alcohol, water, juices, milling industry)? I am working on my PhD thesis (on “Viral Marketing”), and I am looking for people who have business experience in the food industry to answer my survey… The survey [...]

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Twenty reasons why people are willing to spread word about your idea according to Seth Godin http://bit.ly/coR21s

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Continuing my previous article on “The Age of Wow!”, here are recent research facts about the importance of WOW! factor. According to the article in the Journal of Marketing Research (The Impact of Marketing-Induced Versus Word of Mouth Customer Acquisition on Customer Equity Growth, Julian Villanueva, Shijin Yoo, and Dominique M. Hassens, Journal of Marketing [...]

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In the extremely competitive business environment today meeting customers’ expectations is no longer enough. The businesses have to go the extra mile; they need to excel, exceed people’s expectations and delight their customers, employees and community. Let’s have a look at the evolution of business orientation: PRODUCTION ORIENTATION Quite a while ago (at the beginning [...]

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According to Jeremy Cato’s article in Globe and Mail, “…if you want to win in the car business, you need to build cars that not only don’t break, but that also make life easier for owners. Cars that surprise and delight them.” Sounds familiar? Remember Ivan’s Law / 10-300 rule? “Wow your customers by doing [...]

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5 Steps to a Social Media Avalanche of Customers by By Doug Firebaugh… (abbreviated and adopted by Ivan Surjanovic – see the original article here: http://www.sitepronews.com/archives/2010/jun/21prt.html 1. CONNECT Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube… 2. CONVERSATION Start conversation.. show interest in others… 3. VALUE Bring in the magnet to pull [...]

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According to Frederick F. Reichheld (article in Harvard Business Review) “if growth is what you are after, you won’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you….”. Reichheld conducted a survey with more than 20 questions in order to determine [...]

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At the annual Fortune Brainstorm Tech conference last month in Pasadena, technology and media executives spoke of new must-have products and services… One of the new trends: more and more companies embracing the social media. Social networks like Twitter or Facebook enable instant feedback, collaboration, discovery and engagement so important for the group work. However, [...]

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