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Where is the Puck Going?

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Entries Tagged as 'Word of Mouth'

Contagious!

October 13th, 2015 · Add Comment

Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign: – Social currency: give people some “currency” that will make them look good before others (e.g. interesting information, new facts and stats) – Trigger: use triggers in the […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

Ten Things About Telling Stories I learned from Seth Godin

September 24th, 2014 · Add Comment

We live in the age of word of mouth and viral marketing. Word of mouth is the most powerful instrument of marketing according to Seth Godin. In his books “All Marketers are Liars” and “Ideavirus”, Seth Godin outlines the principles of successful word of mouth marketing and story telling. I have tried to recap those […]

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Tags: New Business Trends · New Marketing Trends · Viral Marketing · Word of Mouth

From 4Ps to 4Es of Marketing!

June 14th, 2014 · Add Comment

Nice overview of how marketing is changing today by Brian Fetherstonhaugh and Ogilvy. From 4Ps to 4Es: Product – > Experience Price -> Exchange Promotion – > Evangelism Place – > Everywhere Read more here… Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

BizTech Q&A: Free e-book

December 23rd, 2013 · Add Comment

BizTech Q&A is our answer to the most common technology questions related to your business, as published in Business in Vancouver in 2013. We are presenting useful tools and tips that will help you stay on top of the newest business and technology trends. Check out our columns on: – “The Three biggest Internet marketing […]

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Technology Innovations · Uncategorized · Viral Marketing · Word of Mouth

Brand Advocacy Index!

December 4th, 2013 · Add Comment

Boston Consulting Group (BCG) has introduced a new metric analyzing word-of-mouth, the “Brand Advocacy Index” (BAI). BCG says the word-of-mouth metric is important, considering separate research showing that two-thirds of consumers consult friends and family before purchasing, and half consult consumer opinions online. Read more. Tweet

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Tags: Viral Marketing · Word of Mouth

Best ways for business to harness the accelerated word-of-mouth momentum of viral marketing

May 8th, 2013 · Add Comment

What exactly is viral marketing? Does it happen online of offline? What are the best examples of viral marketing? How reliable is viral marketing? What is the key to viral marketing success? Find answers to these and more questions in Cyri and Ivan’s column published in “Business in Vancouver”. Tweet

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Tags: New Business Trends · New Internet Marketing Trends · New Marketing Trends · Viral Marketing · Word of Mouth

Your Social Media Strategy: Q & As

February 8th, 2013 · Add Comment

Written by Cyri Jones and Ivan Surjanovic, as published in our BIZTECH 101 column in “Business in Vancouver” Tweet

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Tags: New Marketing Trends · Word of Mouth

Research on the WOW! factor and Word of Mouth

October 22nd, 2012 · Add Comment

Be part of my research on the WOW! factor! Please answer this short survey even if you did the similar survey before: www.surveymonkey.com/s/wom3 It takes only several minutes. THANKS! I will share my research results on this blog in the future. IvanTweet

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Tags: Viral Marketing · Word of Mouth

Random Acts of Kindness (TED Video)

October 12th, 2012 · Add Comment

Earlier on this blog I have posted about “Random Acts of Kindness” as a new trend and sound marketing strategy to create “WOW!”. Here are two recent examples: Danish chocolate company Anthon Berg opened so-called “The Generous Store” by inviting the customers to purchase by promising to do a good deed for someone they love! […]

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Tags: New Business Trends · Viral Marketing · Word of Mouth

Word of Mouth 2.0!

July 13th, 2012 · Add Comment

The importance and power of the word of mouth is likely to grow in the future as stated earlier on this blog (“Word of Mouth: The Future of Marketing). The three major reasons come first to mind: 1) The Internet and social media dramatically accelerate the speed of word of mouth, 2) Smart mobile phones […]

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Tags: Word of Mouth